about me

Gabriela Espinoza

Contact Me

559-240-4776

Born in Firebaugh, CA - 1994

Studied at UC Santa Barbara to find a career in Marketing and Design - 2016

Hi there,

My name is Gabriela, Gaby for short. Welcome to my Marketing and Design Portfolio! My interest began in high school when it became my mission to work in advertising. After my first year of college, I expanded my interest into the world of marketing, branding and design.

So here we are!

I love to create and apply my design ideas. I believe I have an eye for aesthetics. Whether it be photoshoots, logo creation, fashion or interior design, I know how to make things cohesively appeal to the eye. As a hobby, I create invitations, mock projects, and take portraits of family members. I am working toward building a career out of my love for digital creation. My inspiration stems from the colors and designs that nature produces. That includes people and newborns - I do very little editing to natural features.

I hope to one day consult clients on their brand, marketing and/or content creation. I would love to help them define their identity and engage their target audience.

Education

University of California, Santa Barbara 2012 - 2016

B.A. Communication, Minor in Sociocultural Linguistics

Work Experience

Marketing Consultant Unum, San Francisco Sales Office

Nov 2019 – present

Created and delivered email blasts for client enrollments and broker marketing initiatives
Monitored annual enrollments that drove over $40k in premium
Summarized post-enrollment results, premium and broker commissions
Strategized pre-communication and employee education material for benefit enrollments
Prospected for new clients using broker profiles and industry changes
Identified opportunities to add new insurance coverage for existing clients
Delivered monthly renewal communication to brokers and clients
Provided market benchmarking data for Life, Disability and Dental insurance
Created sales presentations for enrollments, potential clients and kick-off broker meetings
Translated employee education materials and enrollment announcements to Spanish
Developed a new line of coverage strategy which was distributed nationally during the pandemic
Contributed to the office goals that led to the Office of the Year award in 2019, runner-up in 2020
Marketing Consultant Council – appointed to represent the West Region

o Attended monthly meetings to discuss processes, marketing material and strategies
o Presented new ideas and workflows for the Marketing Consultant role
o Collaborated with other departments to develop partnerships and working relationships

Accounts Receivable Support Curvature, Santa Barbara, CA March 2017 - September 2017

Processed customer credit cards and checks using various software for transactions
Pulled wire transfer information from the main bank website
Followed cash application and data entry procedures in Oracle
Logged daily cash excel sheets for the entire AR team
Facilitated the release of credit holds with sales admins, transaction managers and customers
Edited client facing legal documents, quotes and invoices
Corresponded invoice status to customers and sales representatives

Communications Assistant Heartfelt Training and Facilitation, Goleta, CA

April 2015 - June 2017

Assisted in organizing documents and invoices for a disaster preparedness non-profit
Edited press releases and other important documents for media outlets
Marketed the program through social media and email blasts to community members for potential sponsors and exposure
Composed focus group summaries for a local medical clinic
Collected and entered data to analyze the organization’s growth and success

Sales Support Coordinator Unum, San Francisco Sales Office

May 2018 – Nov 2019

Pulled weekly sales reports using Salesforce and other data software for managers, client managers and sales representatives
Administered Salesforce accounts, teams, opportunities and dashboards for my assigned sales teams
Contributed $380k+ in new business premium and assisted with case-count credit
Collected and documented quarterly sales projections for the regional director
Assisted director of market development and managing director with sales projects and goals
Created and shipped enrollment materials to client and broker locations
Facilitated group policy changes and provisions
Facilitated broker of record and commission changes with compensation administrators
Processed life and disability insurance utilization reports
Provided reports that compared our dental and vision networks with competitor networks
Organized off-site meetings and office events
Processed internal invoices and expenses pertaining to our office cost code
Assisted with onboarding and technical set up for new hires
Provided internal technical support
Managed weekly sales meetings, presentations and guest speakers

Front Desk Administrator Curvature, Santa Barbara, CA

August 2016 - March 2017

Handled petty cash and employee credit card payments
Logged ingoing and outgoing payments for the accounts payable department
Facilitated a daily lunch program by corresponding with employees and restaurant owners
Delivered phone messages and calls to executive officers and executive assistants

Branding Intern Intercollegiate Athletics of UCSB

August 2015 - June 2016

Created collateral for season tickets and posters that were distributed throughout campus to market women’s and men’s games
Networked with other professionals in the athletics department
Collaborated with interns and supervisors for the 2016-17 campaign
Managed and coordinated the Hispanic Heritage Night game
Assisted with other administrative and social media duties

Skills

DSLR Photography
Adobe Creative Suite
Digital Content Creation
Graphic Design
Photo Manipulation
Salesforce CRM

Customer Service
Project Management
Email Campaigns
Email Blasts
Powerpoint Presentation
Microsoft Suite